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Refresh, Renew,& Reposition

Strategies for Leaders of Senior Living Communities


There are over  2000 nonprofit senior living communities in the United States and every 10 to 20 years they need to renew and reposition themselves.  When new competitive retirement communities move next door with new larger apartments, multiple dining restaurants, state-of-the-art fitness centers and modern theaters, the existing Life Plan Community has lost its luster, competitive edge and must reposition itself.

This book is a guide to every step in the repositioning process. Reading this book will help you understand that repositioning is much more than bricks and mortar. It is an adventure of culture change, designing new programs to enhance the lives of the community and it will introduce you to the high and low feelings of the journey moving forward.